Kotler, Philip. Principles of marketing / [electronic resource] / Philip Kotler, Gary Armstrong.. — 5th ed.. — Englewood Cliffs, N.J. : : Prentice Hall,, c1991.. — xxiii, 711 p. : : col. ill. ; 29 cm. — (The Prentice Hall series in marketing). - Prentice-Hall series in marketing. .

Includes bibliographical references and indexes.



ISBN: 0136912478 9780136912477 0137216890 (pbk) 9780137216895 (pbk) 0137216149 9780137216147

LCCN: 90025245

Nat. Bib. No.: GB9125726 bnb

Nat. Bib. Agency Control No.: 011302300 Uk

Subjects--Topical Terms:
Marketing.
Marketing.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415 / .K636 1991

Dewey Class. No.: 658.8