TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
T2  - The Prentice Hall series in marketing
SN  - 0136912478
AV  - HF5415 .K636 1991
U1  - 658.8 20
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - gtt
N1  - Includes bibliographical references and indexes
UR  - http://www.archive.org/details/principlesofmark00kotl
UR  - http://www.openlibrary.org/books/OL1867077M
ER  -