TY  - BOOK
AU  - Procter,W.
AU  - Gamble,J.
TI  - Procter and Gamble: the house that Ivory build 
SN  - 0844231665 (pbk)
U1  - 658.8 20
PY  - 1988///
CY  - Lincolnwood
PB  - NTC Business
N1  - Cover title: Procter and Gamble: how P & G became America's leading marketer
UR  - http://www.archive.org/details/proctergamblehou00proc
UR  - http://www.openlibrary.org/books/OL24388884M
ER  -