Deschamps, Jean Philippe. Product juggernauts : : how companies mobilize to generate a stream of market winners / [electronic resource] / Jean-Philippe Deschamps and P. Ranganath Nayak.. — Boston : : Harvard Business School Press,, c1995.. — xii, 472 p. : : ill. ; 25 cm.

Includes bibliographical references (p. [455]-460) and index.



ISBN: 0875843417 (acid-free paper) 9780875843414 (acid-free paper)

LCCN: 94039670

Subjects--Topical Terms:
Industrial management.
Production management.
Product management.
Industrial management--Case studies.
Strategisch management.
Organisatieontwikkeling.
Productbeleid.
Gestion d'entreprise.
Production--Gestion.
Produits commerciaux--Gestion.
Gestion d'entreprise--Cas, Études de.
Produits nouveaux.
Innovations--Gestion.

LC Class. No.: HD31 / .D484 1995

Dewey Class. No.: 658.5/6

National Agricultural Library Call No.: HD31.D484 / 1995