Lehmann, Donald R. Product management / [electronic resource] / Donald R. Lehmann, Russell S. Winer.. — Burr Ridge, Ill. : : Irwin,, c1994.. — xxiii, 437 p. : : ill. ; 25 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.



ISBN: 0256116237 (recycled paper)

LCCN: 93010645 //r94

Subjects--Topical Terms:
Product management.

LC Class. No.: HF5415.15 / .L44 1994

Dewey Class. No.: 658.5/6