Engel, James F. Promotional strategy [electronic resource] / [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw.. — Rev. ed.. — Homewood, Ill., : R.D. Irwin,, 1971.. — xiv, 651 p. : illus. 24 cm.

Includes bibliographical references.



LCCN: 71135762

Subjects--Topical Terms:
Marketing.
Advertising.
Mercadologia.

LC Class. No.: HF5415 / .E65 1971

Dewey Class. No.: 658.8/2