TY  - BOOK
AU  - Engel,James F.
AU  - Wales,Hugh G.
AU  - Warshaw,Martin R.
TI  - Promotional strategy
AV  - HF5415 .E65 1971
U1  - 658.8/2 19
PY  - 1971///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Advertising
KW  - Mercadologia
KW  - larpcal
N1  - Includes bibliographical references
UR  - http://www.archive.org/details/promotionalstrat00enge
UR  - http://www.openlibrary.org/books/OL5757931M
ER  -