Gist, Ronald R., Readings: marketing and society. [electronic resource] / Edited by Ronald R. Gist.. — 2d ed.. — Hinsdale, Ill., : Dryden Press, [1974]. — xii, 263 p. : illus. 28 cm. - The Dryden Press marketing series.

Includes bibliographical references.



ISBN: 0030894271 9780030894275

LCCN: 73019930

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G546 1974

Dewey Class. No.: 658.8/008