TY  - BOOK
AU  - Gist,Ronald R.
TI  - Readings: marketing and society
SN  - 0030894271
AV  - HF5415 .G546 1974
U1  - 658.8/008 
PY  - 1974///]
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references
UR  - http://www.archive.org/details/readingsmarketin00gist
UR  - http://www.openlibrary.org/books/OL5425502M
ER  -