Martin, David N. Romancing the brand : : the power of advertising and how to use it / [electronic resource] / David N. Martin.. — New York : : AMACOM,, c1989.. — xvi, 215 p. : : ill. ; 26 cm.

Includes bibliographical references and index.



ISBN: 0814459498 9780814459492

LCCN: 88048032

Subjects--Topical Terms:
Advertising--Brand name products.
Marketing.
Merken.

LC Class. No.: HF5823 / .M268 1989

Dewey Class. No.: 659.1