TY  - BOOK
AU  - Herpel,George L.
AU  - Slack,Steve
TI  - Specialty advertising: new dimensions in creative marketing 
AV  - HF5827 .H42 1983
PY  - 1983///
CY  - Irving, TX
PB  - Specialty Advertising Association International
KW  - Advertising
KW  - Marketing
KW  - Specialty advertising
N1  - Includes bibliographical references and index
UR  - http://www.archive.org/details/specialtyadverti00herp
UR  - http://www.openlibrary.org/books/OL24220293M
ER  -