Cravens, David W. Strategic marketing management cases / [electronic resource] / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.. — 5th ed.. — Chicago : : Irwin,, c1996.. — xvi, 715 p. : : ill., maps ; 24 cm. - The Irwin series in marketing.

Includes bibliographical references and index.



ISBN: 0256136890 9780256136890

LCCN: 95012120

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .C6944 1996

Dewey Class. No.: 658.8/02