Abell, Derek F., 1938- Strategic market planning : : problems and analytical approaches / [electronic resource] / Derek F. Abell, John S. Hammond.. — Englewood Cliffs, N.J. : : Prentice-Hall,, c1979.. — xii, 527 p. : : ill. ; 24 cm.

Includes bibliographical references and index.



ISBN: 013851089X : $18.95 9780138510893 0138510490 (pbk) 9780138510497 (pbk)

LCCN: 79012073

Nat. Bib. No.: GB87-47523

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.
Marketing.
Strategische planning.
Marketing--Gestion.
Marketing--Gestion--Cas, Études de.

Subjects--Index Terms: United States Marketing Planning

LC Class. No.: HF5415.13 / .A24

Dewey Class. No.: 658.8/02/0973