Slutsky, Jeff, 1956- Streetfighter marketing / [electronic resource] / Jeff Slutsky, with Marc Slutsky.. — New York : : Lexington Books,, c1995.. — ix, 244 p. : : ill., map ; 25 cm.
Includes bibliographical references (p. 237-240) and index.
A global perspective on neighborhood marketing -- Building your neighborhood sales with merchant networking -- How to set up your merchant certificate promotion -- How to get more cooperation from other area businesses -- Profiting from neighborhood nonprofits -- Promoting with events -- On-site marketing -- Mail pitches that don't get pitched -- Inbound telephone opportunities -- Outbound telephone marketing -- Pring advertising -- Radio advertising -- Outdoor advertising -- Diaries of streetfighting marketeers -- Putting your streetfighter marketing plan together --Case history: the Athlete's Foot.