TY  - BOOK
AU  - Slutsky,Jeff
AU  - Slutsky,Marc
TI  - Streetfighter marketing
SN  - 002929231X :
AV  - HF5415.13 .S59 1995
U1  - 658.8 20
PY  - 1995///
CY  - New York
PB  - Lexington Books
KW  - Marketing
KW  - Management
KW  - Sales promotion
KW  - Advertising
N1  - Includes bibliographical references (p. 237-240) and index; A global perspective on neighborhood marketing -- Building your neighborhood sales with merchant networking -- How to set up your merchant certificate promotion -- How to get more cooperation from other area businesses -- Profiting from neighborhood nonprofits -- Promoting with events -- On-site marketing -- Mail pitches that don't get pitched -- Inbound telephone opportunities -- Outbound telephone marketing -- Pring advertising -- Radio advertising -- Outdoor advertising -- Diaries of streetfighting marketeers -- Putting your streetfighter marketing plan together --; Case history: the Athlete's Foot
UR  - http://www.archive.org/details/streetfightermar00slut
UR  - http://www.openlibrary.org/books/OL1107528M
ER  -