Newsom, Doug. This is PR : : the realities of public relations / [electronic resource] / Doug Newsom, Alan Scott, Judy VanSlyke Turk.. — 4th ed.. — Belmont, Calif. : : Wadsworth Pub. Co.,, c1989.. — x, 527 p. : : ill. ; 24 cm.

Includes index.

Bibliography: p. 481-492.

Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal environment -- PR in action -- Appendixes.



ISBN: 0534101402 9780534101404

LCCN: 88033904

Subjects--Topical Terms:
Public relations.
Relations publiques.

LC Class. No.: HM263 / .N49 1989

Dewey Class. No.: 659.2