Yip, George S. Total global strategy : : managing for worldwide competitive advantage / [electronic resource] / George S. Yip.. — Business school ed.. — Englewood Cliffs, N.J. : : Prentice Hall,, c1995.. — xxi, 261 p. : : ill. ; 23 cm.
Includes bibliographical references (p. 246-254) and index.
0131244884 9780131244887
94017656
International business enterprises--Management. Strategic planning. Administracao Executiva