Testerman, Joshua O. Web advertising and marketing / [electronic resource] / Joshua O. Testerman, Thomas J. Kuegler, Jr., Paul J. Dowling, Jr.. — Rocklin, Calif. : : Prima Pub.,, c1996.. — xiv, 490 p. : : ill. ; 24 cm.

Includes index.



ISBN: 0761503838 (pbk.) 9780761503835 (pbk.)

LCCN: 95072682

Subjects--Topical Terms:
Internet advertising.
Internet marketing.
World Wide Web.
Internet.
Internet.
Web.
Marketing.

LC Class. No.: HF6146.I58 / T47 1996

Dewey Class. No.: 658.84