Lytle, John F. What do your customers really want? : : here's a sure-fire way to find out / [electronic resource] / John F. Lytle.. — Chicago, Ill. : : Probus Pub.,, c1993.. — xi, 238 p. : : ill. ; 24 cm.

Includes index.



ISBN: 1557384568 : $24.95 9781557384560

Subjects--Topical Terms:
Consumer satisfaction.
Customer services.
Consumers--Research.
Marketing research.

LC Class. No.: HF5415.5 / .L97 1993

Dewey Class. No.: 658.834