TY  - BOOK
AU  - Lytle,John F.
TI  - What do your customers really want?: here's a sure-fire way to find out 
SN  - 1557384568 :
AV  - HF5415.5 .L97 1993
U1  - 658.834 20
PY  - 1993///
CY  - Chicago, Ill.
PB  - Probus Pub.
KW  - Consumer satisfaction
KW  - Customer services
KW  - Consumers
KW  - Research
KW  - Marketing research
N1  - Includes index
UR  - http://www.archive.org/details/whatdoyourcustom00lytl
UR  - http://www.openlibrary.org/books/OL15361066M
ER  -