Sterne, Jim, 1955- What makes people click : : advertising on the Web / [electronic resource] Advertising on the Web / written by Jim Sterne.. — Indianapolis, IN : : Que,, c1997.. — xvii, 433 p. : : ill. ; 24 cm.

Includes index.



ISBN: 0789712350 9780789712356

LCCN: 97068666

Subjects--Topical Terms:
Internet advertising.
Internet marketing.
World Wide Web.
Publicité sur Internet.
Marketing sur Internet.
Web.

LC Class. No.: HF6146.I58 / S74 1997

Dewey Class. No.: 658.84