TY  - BOOK
AU  - Sterne,Jim
TI  - What makes people click: advertising on the Web 
SN  - 0789712350
AV  - HF6146.I58 S74 1997
U1  - 658.84 21
PY  - 1997///
CY  - Indianapolis, IN
PB  - Que
KW  - Internet advertising
KW  - Internet marketing
KW  - World Wide Web
KW  - Publicité sur Internet
KW  - Marketing sur Internet
KW  - Web
N1  - Includes index
UR  - http://lcweb.loc.gov/catdir/toc/97-68666.html
UR  - http://www.archive.org/details/whatmakespeoplec00ster
UR  - http://www.openlibrary.org/books/OL707126M
ER  -