Schneider, Benjamin, 1938- Winning the service game / [electronic resource] / Benjamin Schneider, David E. Bowen.. — Boston, Mass. : : Harvard Business School Press,, c1995.. — xi, 295 p. : : ill. ; 25 cm.
Includes bibliographical references (p. 261-283) and index.
Building a winning service organization by mastering the rules of the game -- Meeting customer expectations -- Respecting customer needs -- Utilizing customer talents -- Managing personal contact through hiring and training -- Managing personal contact through reward systems -- Managing nonpersonal contact with a personal touch -- Designing a customer-focused service system -- Creating a service culture.
Customer services--Management. Employees--Training of. Incentives in industry. Kwaliteitszorg. Klantenservice. Service à la clientèle--Gestion. Personnel--Formation. Stimulants dans l'industrie.