Wilson, Jerry R., 1944-2005. Word-of-mouth marketing / [electronic resource] / Jerry R. Wilson.. — New York : : J. Wiley,, c1991.. — xv, 256 p. : : ill. ; 24 cm.

Includes index.



ISBN: 0471524956 : $24.95 9780471524953

LCCN: 90039271

Nat. Bib. No.: GB92-3705

Subjects--Topical Terms:
Customer services--Public opinion.--United States
Consumer satisfaction--United States.
Consumer behavior--United States.
Advertising--United States.
Public opinion--United States.
Marketing.
Publieke opinie.
Consumentengedrag.
Marketing.
Publicité--Etats Unis.

Subjects--Index Terms: Sales promotion

LC Class. No.: HF5415.5 / .W59 1990

Dewey Class. No.: 658.8/12