TY  - BOOK
AU  - Deszczyński,Bartosz
ED  - SpringerLink (Online service)
TI  - Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth	 
SN  - 9783030673383
AV  - HF5415.5-5415.53 
U1  - 658.812 23
PY  - 2021///
CY  - Cham
PB  - Springer International Publishing, Imprint: Palgrave Macmillan
KW  - Customer relations—Management
KW  - Management
KW  - Strategic planning
KW  - Leadership
KW  - Project management
KW  - Customer Relationship Management
KW  - Business Strategy and Leadership
KW  - Project Management
N1  - 1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory; Open Access
N2  - Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management
UR  - https://doi.org/10.1007/978-3-030-67338-3
ER  -