TY  - GEN
AU  - Jolly V. K.
TI  - Commercializing New Technologies: Getting from Mind to Market
SN  - 9780875847603
PY  - 1997///
CY  - Boston
PB  - Harvard Business School Press
KW  - 33 ÐÐºÐ¾Ð½Ð¾Ð¼ÑÐºÐ°. ÐÐºÐ¾Ð½Ð¾Ð¼ÑÑÐ½Ñ Ð½Ð°ÑÐºÐ¸
N2  - Offers a way to take the guesswork out of technology commercialization and improve the returns companies make on their research investments. Contains dozens of examples from leading companies
ER  -