TY  - BOOK
AU  - Rüller,Sarah
ED  - SpringerLink (Online service)
TI  - Moving Beyond the WEIRD: Lessons from an Amazigh Community in Shaping Pluralistic Digital Futures 
T2  - Medien der Kooperation – Media of Cooperation,
SN  - 9783658475864
AV  - P87-96 
U1  - 302.231 23
PY  - 2025///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer VS
KW  - Digital media
KW  - Ethnology
KW  - Africa
KW  - Culture
KW  - Digital and New Media
KW  - African Culture
N1  - Introduction -- Recognizing the Challenges -- Methodological Approach -- Messy Fieldwork -- Technology is Everywhere -- Rurality and Tourism -- Speculative Design -- Exploring the Future of UX Design & Research through non-technical Lenses -- Discussion & Implications for HCI and Design -- Methodological Reflections -- Conclusion & Outlook; Open Access
N2  - In this open-access book, Sarah Rüller offers a comprehensive exploration of the complexities and nuances of conducting Western digital research in non-Western contexts, focusing on a case study in the High Atlas Mountains of Morocco. The research underscores the importance of addressing the challenges inherent in navigating this intercultural landscape, particularly as Western researchers immersed in ethnographic work. The studies highlight the multifaceted issues surrounding postcolonial frameworks, extractivism, technocapitalism, exploitation, and the evolving paradigms of development and sustainability, and underscores the urgent need for a more pluralistic, site-specific co-design approach. This approach is central to promoting inclusive and just digital futures, mitigating the impact of WEIRD (Western, Educated, Industrialized, Rich, and Democratic) biases, and unraveling the complex interplay of local and rural contexts torn between authenticity and exploitation by information and communication technologies (ICTs). This research delves deeper into a critical analysis of the establishment of a MediaSpace and the different community perspectives on technology access, revealing tensions and contradictions that shape the discourse on development and self-determination. About the author Sarah Rüller is a postdoctoral researcher at the University of Siegen. With a background in Media and Human Computer Interaction, her work focuses on tech appropriation, social media censorship and content moderation
UR  - https://doi.org/10.1007/978-3-658-47586-4
ER  -