TY  - BOOK
AU  - Kavoura,Androniki
AU  - Briciu,Victor-Alexandru
AU  - Briciu,Arabela
ED  - SpringerLink (Online service)
TI  - Strategic Innovative Marketing and Tourism: Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024 
T2  - Springer Proceedings in Business and Economics,
SN  - 9783031819629
AV  - G154.9-155.8 
U1  - 338.4791 23
PY  - 2025///
CY  - Cham
PB  - Springer Nature Switzerland, Imprint: Springer
KW  - Tourism
KW  - Management
KW  - Marketing
KW  - Sustainability
KW  - Tourism Management
N1  - Open Access
N2  - This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics
UR  - https://doi.org/10.1007/978-3-031-81962-9
ER  -