For courses in Business Communication and Business Writing.

This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills. The first Canadian edition by Ava Cross retains the dynamic features of the original but adds a further dimension by involving students in communication tasks and problems faced by many Canadian companies, such as handling messages both in English and French.