Cataudella's name appears first on the earlier edition.

Includes index.

What kind of person does it take to run an online store? -- How much will it cost to get my store up and running? -- What equipment and software do I need? -- Can I run my store out of my house or apartment or should I find an office? -- How many employees do I need? Can I do it myself? -- How much money can I make? -- What are some advantages and disadvantages to running an online store? -- How much content do I need to generate? -- Are there any specific laws and regulations covering online stores? -- How do I find a good lawyer? -- What sells best on the Web? What should I sell? -- Once I've started selling things, how do I get the products to the customers? -- Can I make my store virtual? -- Is there anyting I can sell and distribute directly over the Web? -- Should I consider combining my traditional store with an online store? -- What are some of the most successful online stores? -- What are online auctions? -- What's the difference between simply selling something online and running an online store? -- Isn't online retailing really competitive? Will I be able to succeed? -- Can I just open my store and let the orders roll in? -- What is spam? Is it a good thing? -- I don't know much about computers, let alone HTML code. What should I learn before opening my online store? -- Should I hire someone to develop my site or should I do it myself? -- Are there any "Shop In A Box" products available? -- What are Net. Commerce, Open Market Transact, and Microsoft Site Server? -- What are online malls and how do they work?.

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