der markt – International Journal of Marketing For almost five decades der markt – International Journal of Marketing, established in 1961, is a scientific media for marketing research. Being one of the leading scientific marketing journals in German-speaking Europe, der markt is globally distributed by one of the most prestigious scientific publishers, Springer Science+Business Media. Marketing scientists inside and outside of universities, students, alumni as well as practitioners find elaborated and practical-orientated solutions concerning marketing issues.   der markt – International Journal of Marketing is positioned as a broad-based journal of the marketing discipline that encourages alternative, unconventional and innovative thinking. The journal is not restricted to established methods, theories and approaches to research in marketing. By design, der markt focuses on novel, controversial and impactful articles on a variety of topics that make substantive contribution to the field. Hence, der markt publishes original empirical research, conceptual and/or theoretical papers, methodological papers, brief reports and book reviews. While papers have to adhere to rigorous academic standards, published articles stimulate the transfer of scientific research to corporate practice. The journal is designed as a platform for discussion for highly respected scholars and practitioners alike. The publication of special issues containing cutting-edge topics completes the intention to support detailed analyses and practically orientated solutions.   Articles in der markt – International Journal of Marketing are peer reviewed by an international and highly experienced editorial review board, guaranteeing thought-provoking, in-depth articles covering marketing concerns. Articles submitted for publication consideration in der markt are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. der markt publishes articles either in English or in German.