Breastfeeding and Media [electronic resource] : Exploring Conflicting Discourses That Threaten Public Health / by Katherine A. Foss.

За: Інтелектуальна відповідальність: Вид матеріалу: Текст Публікація: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017Видання: 1st ed. 2017Опис: XIX, 286 p. 1 illus. online resourceТип вмісту:
  • text
Тип засобу:
  • computer
Тип носія:
  • online resource
ISBN:
  • 9783319564425
Тематика(и): Додаткові фізичні формати: Printed edition:: Немає назви; Printed edition:: Немає назви; Printed edition:: Немає назвиДесяткова класифікація Дьюї:
  • 302.23 23
Класифікація Бібліотеки Конгресу:
  • P87-96
Електронне місцезнаходження та доступ:
Вміст:
1. Breastfeeding and the Media -- 2. "Where the mother’s milk is insufficient...": The Commodification of Infant Feeding and the Demise of Breastfeeding -- 3. Infant-feeding in the 20th Century: Shifting Media Messages and the Role of the "Expert" -- 4. Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals -- 5. "So you’re going to have a baby?": Breastfeeding Messages in Parenting Guides and Children's Books -- 6. From the Milky Man Vest to Nursing on the Throne: Breastfeeding Representations in Fictional Television -- 7. Reality Television Programs and the Failure Narrative -- 8. "The New Boob Tube?": Education, Entertainment, and Viewers’ Perceptions of Breastfeeding on Social Media -- 9. Marginalized Milk: "Extreme" Nursing, Milk Exchange, and Erotic Breastfeeding -- 10. Concluding Thoughts: Media’s Role in Improving Breastfeeding Success.
У: Springer eBooksЗведення: This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.
Тип одиниці: ЕКнига Списки з цим бібзаписом: Springer Ebooks (till 2020 - Open Access)+(2017 Network Access)) | Springer Ebooks (2017 Network Access))
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1. Breastfeeding and the Media -- 2. "Where the mother’s milk is insufficient...": The Commodification of Infant Feeding and the Demise of Breastfeeding -- 3. Infant-feeding in the 20th Century: Shifting Media Messages and the Role of the "Expert" -- 4. Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals -- 5. "So you’re going to have a baby?": Breastfeeding Messages in Parenting Guides and Children's Books -- 6. From the Milky Man Vest to Nursing on the Throne: Breastfeeding Representations in Fictional Television -- 7. Reality Television Programs and the Failure Narrative -- 8. "The New Boob Tube?": Education, Entertainment, and Viewers’ Perceptions of Breastfeeding on Social Media -- 9. Marginalized Milk: "Extreme" Nursing, Milk Exchange, and Erotic Breastfeeding -- 10. Concluding Thoughts: Media’s Role in Improving Breastfeeding Success.

This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

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