Сonsumer Economics. This is a text college students who are turned off by economics, Students majoring in home economics, business administration, and economics will find it a useful application of basic analytical principles which can provide a better understanding of consumerism and the consumer movement. It can also be used to reach a large number of students who might otherwise not be exposed to any economics at all for example, those studying fine arts, language, pre-med, and sciences like shemistry, physics, and biology.