The Economics of Motorsports [electronic resource] : The Case of Formula One / by Paulo Mourão.
Вид матеріалу:
Текст Публікація: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017Видання: 1st ed. 2017Опис: XXII, 303 p. 25 illus. online resourceТип вмісту: - text
- computer
- online resource
- 9781137602497
- 796.069 23
- GV716
ЕКнига
Списки з цим бібзаписом:
Springer Ebooks (till 2020 - Open Access)+(2017 Network Access))
|
Springer Ebooks (2017 Network Access))
Chapter 1. Introduction. Chapter 2 -- The Costs and the Benefits of Formula One -- Chapter 3 -- The Oil in the Engines - The Revenues of Formula One -- Chapter 4 -- Determinants of a Victory in Formula One -- Chapter 5 -- How to be a winning team in Formula One -- Chapter 6 -- Surviving the Formula One circus -- Chapter 7 -- The Political Economy of Forumla One -- Chapter 8 -- Descriptive Statistics and Formula One Records -- Conclusions.
This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team’s fortunes. Mourão’s highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve. .
Available to subscribing member institutions only. Доступно лише організаціям членам підписки.
Online access from local network of NaUOA.
Online access with authorization at https://link.springer.com/
Онлайн-доступ з локальної мережі НаУОА.
Онлайн доступ з авторизацією на https://link.springer.com/
Немає коментарів для цієї одиниці.