The Product Manager's Toolkit® [electronic resource] : Methodologies, Processes, and Tasks in Technology Product Management / by Gabriel Steinhardt.
Вид матеріалу:
Текст Серія: Management for ProfessionalsПублікація: Cham : Springer International Publishing : Imprint: Springer, 2017Видання: 2nd ed. 2017Опис: XVII, 207 p. 34 illus., 2 illus. in color. online resourceТип вмісту: - text
- computer
- online resource
- 9783319499987
- 658.514 23
- HD28-70
ЕКнига
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Springer Ebooks (till 2020 - Open Access)+(2017 Network Access))
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Springer Ebooks (2017 Network Access))
Introduction -- Part I: Product Management Concepts -- Part II: Product Management Editorials -- Part III: Product Manager’s Toolkit® (PMTK). .
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
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