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040			_aUA-OsUOA _bukr _cUA-OsUOA _dUA-OsUOA
041			_aeng
080			_a33
090			_a33 _bD29
100			_aDeal T. E.
245			_aCorporate Cultures: The Rites and Rituals of Corporate Life _cTerrence E. Deal, Allen A. Kennedy
250			_aSecond Printing
260			_aReading _aMenlo Park _aLondon _aAmsterdam _bAddison-Wesley Publishing Company _c1984
300			_a223 p.
520			_aBusiness experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture the inner values, rites, rituals, and heroes that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.
650			_a33 Економіка. Економічні науки _2UDC
700	1		_aKennedy A. A.
942			_cBK _2udc
955			_a4
999			_c278644 _d278644