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020 _a9780130193551
040 _aUA-OsUOA
_bukr
_cUA-OsUOA
_dUA-OsUOA
041 _aeng
080 _a33
090 _a33
_bT45
100 _aThill J. V.
_916144
245 _aExcellence in Business Communication
_cJohn V. Thill, Courland L. Bovee, Ava Cross
250 _aCanadian Edition
260 _aToronto
_bPrentice Hall
_c2002
300 _a646 p.
520 _aFor courses in Business Communication and Business Writing. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills. The first Canadian edition by Ava Cross retains the dynamic features of the original but adds a further dimension by involving students in communication tasks and problems faced by many Canadian companies, such as handling messages both in English and French.
650 _a33 Економіка. Економічні науки
_91847
700 1 _aBovee C. L.,
_916145
700 1 _aCross A..
_916146
942 _cBK
_2udc
955 _a2
999 _c286070
_d286070