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001 978-1-137-56981-3
003 DE-He213
005 20210118141036.0
007 cr nn 008mamaa
008 170721s2017 xxk| s |||| 0|eng d
020 _a9781137569813
_9978-1-137-56981-3
024 7 _a10.1057/978-1-137-56981-3
_2doi
050 4 _aP87-96
072 7 _aJFD
_2bicssc
072 7 _aSOC052000
_2bisacsh
072 7 _aJBCT
_2thema
082 0 4 _a302.23
_223
245 1 0 _aPolitical Advertising in the 2014 European Parliament Elections
_h[electronic resource] /
_cedited by Christina Holtz-Bacha, Edoardo Novelli, Kevin Rafter.
250 _a1st ed. 2017.
264 1 _aLondon :
_bPalgrave Macmillan UK :
_bImprint: Palgrave Macmillan,
_c2017.
300 _aXII, 243 p. 11 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _a1. Introduction -- 2. Background to the elections -- 3. Regulation of electoral advertising in Europe -- 4. Representations of the European project -- 5. Representations of the Economic Crisis and Austerity Politics -- 6. A Negative Touch in Posters and Spots -- 7. Populist Politics and the ‘radical right’ in 2014 Elections -- 8. Old vs. New Europe? Differences in content and style of political advertising -- 9. Central-Eastern campaigning for the European parliament - In search of common patterns -- 10. The first time for everything: Political Advertising in a new Member State -- 11. Candidate-oriented but no European Spitzenkandidaten. The role of candidates in political advertising -- 12. Persuading beyond Words: Visual Appeals in the 2014 European Parliament Election Campaign.-.
520 _aThis timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.
650 0 _aCommunication.
650 0 _aEuropean Union.
650 0 _aJournalism.
650 0 _aEthnology—Europe.
650 0 _aDemocracy.
650 1 4 _aMedia and Communication.
_0http://scigraph.springernature.com/things/product-market-codes/412010
650 2 4 _aEuropean Union Politics.
_0http://scigraph.springernature.com/things/product-market-codes/911140
650 2 4 _aJournalism.
_0http://scigraph.springernature.com/things/product-market-codes/412030
650 2 4 _aEuropean Culture.
_0http://scigraph.springernature.com/things/product-market-codes/411070
650 2 4 _aDemocracy.
_0http://scigraph.springernature.com/things/product-market-codes/911050
700 1 _aHoltz-Bacha, Christina.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aNovelli, Edoardo.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aRafter, Kevin.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781137569806
776 0 8 _iPrinted edition:
_z9781349849017
776 0 8 _iPrinted edition:
_z9781349849000
856 4 0 _uhttps://doi.org/10.1057/978-1-137-56981-3
912 _aZDB-2-LCM
999 _c450046
_d450046
942 _cEB
506 _aAvailable to subscribing member institutions only. Доступно лише організаціям членам підписки.
506 _fOnline access from local network of NaUOA.
506 _fOnline access with authorization at https://link.springer.com/
506 _fОнлайн-доступ з локальної мережі НаУОА.
506 _fОнлайн доступ з авторизацією на https://link.springer.com/