000 02419cam a2200613 a 4500
001 introductiontoad00belc
003 CaSfIA
005 20210118103412.0
007 cr||||
008 920616s1993 ilua b 001 0 eng
010 _a 92022766
040 _aDLC
_cDLC
_dUBA
_dBAKER
_dNLGGC
_dBTCTA
_dLVB
_dYDXCP
_dOCLCG
_dZWZ
_dDEBBG
_dCaSfIA
020 _a0256105162
020 _a9780256105162
020 _a0256108250 (International student ed.)
020 _a9780256108255 (International student ed.)
035 _a(OCoLC)26399034
050 0 0 _aHF5823
_b.B387 1993
082 0 0 _a659.1
_220
084 _a85.40
_2bcl
084 _aQP 630
_2rvk
100 1 _aBelch, George E.
_q(George Edward),
_d1951-
245 1 0 _aIntroduction to advertising & promotion :
_h[electronic resource]
_ban integrated marketing communications perspective /
_cGeorge E. Belch, Michael A. Belch.
250 _a2nd ed.
260 _aHomewood, IL :
_bIrwin,
_cc1993.
300 _a1 v. (various pagings) :
_bill. (some col.) ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aAdvertising.
650 0 _aSales promotion.
650 0 _aCommunication in marketing.
650 7 _aPropaganda
_2larpcal
650 1 7 _aReclame.
_2gtt
650 1 7 _aPromotie (public relations)
_2gtt
650 6 _aPublicité.
650 6 _aVentes
_xPromotion.
650 6 _aCommunication en marketing.
650 7 _aPublicité.
_2ram
650 7 _aVentes
_xPromotion.
_2ram
650 7 _aCommunication en marketing.
_2ram
650 0 7 _aWerbung.
_2swd
700 1 _aBelch, Michael A.
740 0 _aIntroduction to advertising and promotion.
856 4 1 _uhttp://www.archive.org/details/introductiontoad00belc
_zFree eBook from the Internet Archive
856 4 2 _uhttp://www.openlibrary.org/books/OL1719631M
_zAdditional information and access via Open Library
029 1 _aNLGGC
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029 1 _aAU@
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029 1 _aZWZ
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029 1 _aHEBIS
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029 1 _aDEBBG
_bBV009948026
942 _cEB
506 _fНеобхідна авторизація на https://archive.org/ (створення облікового запису безкоштовно)
506 _fНеобхідна авторизація на https://openlibrary.org/ (створення облікового запису безкоштовно)
999 _c512370
_d512370