000			02419cam a2200613 a 4500
001			introductiontoad00belc
003			CaSfIA
005			20210118103412.0
007			cr||||
008			920616s1993 ilua b 001 0 eng
010			_a 92022766
040			_aDLC _cDLC _dUBA _dBAKER _dNLGGC _dBTCTA _dLVB _dYDXCP _dOCLCG _dZWZ _dDEBBG _dCaSfIA
020			_a0256105162
020			_a9780256105162
020			_a0256108250 (International student ed.)
020			_a9780256108255 (International student ed.)
035			_a(OCoLC)26399034
050	0	0	_aHF5823 _b.B387 1993
082	0	0	_a659.1 _220
084			_a85.40 _2bcl
084			_aQP 630 _2rvk
100	1		_aBelch, George E. _q(George Edward), _d1951-
245	1	0	_aIntroduction to advertising & promotion : _h[electronic resource] _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
250			_a2nd ed.
260			_aHomewood, IL : _bIrwin, _cc1993.
300			_a1 v. (various pagings) : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
650		7	_aPropaganda _2larpcal
650	1	7	_aReclame. _2gtt
650	1	7	_aPromotie (public relations) _2gtt
650		6	_aPublicité.
650		6	_aVentes _xPromotion.
650		6	_aCommunication en marketing.
650		7	_aPublicité. _2ram
650		7	_aVentes _xPromotion. _2ram
650		7	_aCommunication en marketing. _2ram
650	0	7	_aWerbung. _2swd
700	1		_aBelch, Michael A.
740	0		_aIntroduction to advertising and promotion.
856	4	1	_uhttp://www.archive.org/details/introductiontoad00belc _zFree eBook from the Internet Archive
856	4	2	_uhttp://www.openlibrary.org/books/OL1719631M _zAdditional information and access via Open Library
029	1		_aNLGGC _b097098434
029	1		_aNZ1 _b4054956
029	1		_aAU@ _b000009270818
029	1		_aZWZ _b014873958
029	1		_aHEBIS _b03304516X
029	1		_aDEBBG _bBV009948026
942			_cEB
506			_fНеобхідна авторизація на https://archive.org/ (створення облікового запису безкоштовно)
506			_fНеобхідна авторизація на https://openlibrary.org/ (створення облікового запису безкоштовно)
999			_c512370 _d512370