000			04468cam a2200757 a 4500
001			loyaltyeffecthid00reic
003			CaSfIA
005			20210118165806.0
007			cr||||
008			950914s1996 maua b 001 0 eng
010			_a 95039972
040			_aDLC _cDLC _dUKM _dORU _dBAKER _dNLGGC _dBTCTA _dLVB _dYDXCP _dOCLCG _dTEX _dBTN _dTAMCT _dUKV3G _dCaSfIA
015			_aGBA1-W6484
015			_aGB96-23486
019			_a47355263 _a60292787
020			_a0875844480
020			_a9780875844480
020			_a1578516870
020			_a9781578516872
035			_a(OCoLC)33160989 _z(OCoLC)47355263 _z(OCoLC)60292787
050	0	0	_aHF5415.5 _b.R438 1996
082	0	0	_a658.4 _220
084			_a83.05 _2bcl
100	1		_aReichheld, Frederick F.
245	1	4	_aThe loyalty effect : _h[electronic resource] _bthe hidden force behind growth, profits, and lasting value / _cFrederick F. Reichheld with Thomas Teal.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc1996.
300			_axii, 323 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 311-314) and index.
520	1		_a"The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy." "In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders." "The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company."--BOOK JACKET.
505	0		_aLoyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero Defections.
650		0	_aCustomer relations.
650		0	_aConsumer satisfaction.
650		0	_aJob satisfaction.
650		0	_aLabor productivity.
650		0	_aLoyalty.
650	1	7	_aKlantenservice. _2gtt
650	1	7	_aArbeidstevredenheid. _2gtt
650	1	7	_aLoyaliteit. _2gtt
650		6	_aRelations avec la clientèle.
650		6	_aConsommateurs _xSatisfaction.
650		6	_aSatisfaction au travail.
650		6	_aProductivité.
650		6	_aLoyauté.
700	1		_aTeal, Thomas, _d1937-
856	4		_3Table of Contents _uhttp://lcweb.loc.gov/catdir/toc/95039972.html
856	4	1	_uhttp://www.archive.org/details/loyaltyeffecthid00reic _zFree eBook from the Internet Archive
856	4	2	_uhttp://www.openlibrary.org/books/OL803497M _zAdditional information and access via Open Library
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942			_cEB
506			_fНеобхідна авторизація на https://archive.org/ (створення облікового запису безкоштовно)
506			_fНеобхідна авторизація на https://openlibrary.org/ (створення облікового запису безкоштовно)
999			_c521256 _d521256