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020 _a9783031704888
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024 7 _a10.1007/978-3-031-70488-8
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072 7 _aBUS043000
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082 0 4 _a658.8
_223
245 1 0 _aDisruptions, Diversity, and Ethics in Marketing
_h[electronic resource] :
_bFirst International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024 /
_cedited by Sergio Martínez-Puertas, Manuel Sánchez-Pérez, Cristina Segovia-López, Eduardo Terán-Yépez.
250 _a1st ed. 2025.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2025.
300 _aXIV, 174 p. 22 illus., 20 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
341 0 _bTable of contents navigation
_2onix
341 0 _bSingle logical reading order
_2onix
341 0 _bShort alternative textual descriptions
_2onix
341 0 _bUse of color is not sole means of conveying information
_2onix
341 0 _bUse of high contrast between text and background color
_2onix
341 0 _bNext / Previous structural navigation
_2onix
341 0 _bAll non-decorative content supports reading without sight
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347 _atext file
_bPDF
_2rda
490 1 _aSpringer Proceedings in Business and Economics,
_x2198-7254
505 0 _aA brief review of bibliometric analysis use in marketing studies -- Geographic information system in hospitality: Spatial clustering of hotels based on marketing variables -- Analyzing the relationship between healthcare quality and patient satisfaction in the case of Spain. Some panel data evidence -- Sustainability in Marketing Education. Students attitudes at Iberian Universities -- Sustainability Teaching in Marketing: An Importance Performance Analysis in Higher Education Institutions -- Game-Based Learning through the Use of Artwork Images: Influence on the Perception of a Product -- Unveiling the Collaborative Dynamics of Clusters in En-hancing Cooperation for Green Marketing Initiatives: A Conceptual Model -- Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firm´s Attitudes Towards Sustainability -- Why do we play golf? An exploratory research -- Use of online shop chatbots: How trust in seller moderates brand preference and purchase intention.
506 0 _aOpen Access
520 _aAs the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries.
532 8 _aAccessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.
532 8 _aNo reading system accessibility options actively disabled
532 8 _aPublisher contact for further accessibility information: accessibilitysupport@springernature.com
650 0 _aMarketing.
650 0 _aBusiness ethics.
650 0 _aDiversity in the workplace.
_915240
650 1 4 _aMarketing.
650 2 4 _aBusiness Ethics.
650 2 4 _aDiversity Management and Women in Business.
_915241
700 1 _aMartínez-Puertas, Sergio.
_eeditor.
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700 1 _aSánchez-Pérez, Manuel.
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700 1 _aSegovia-López, Cristina.
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700 1 _aTerán-Yépez, Eduardo.
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830 0 _aSpringer Proceedings in Business and Economics,
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